Understanding the General Product Safety Regulation (GPSR)
- Frederik Huisman
- Feb 21
- 1 min read
Updated: Mar 17
Introduction
The General Product Safety Regulation (GPSR) has been introduced to enhance consumer protection and align product safety requirements across the European Union. Replacing the previous General Product Safety Directive (GPSD), the GPSR brings significant updates that businesses must understand to ensure compliance.
What Does the GPSR Entail?

The GPSR aims to ensure that products placed on the EU market are safe for consumers. Key changes include:
Digital Product Considerations: The GPSR now covers online marketplaces, ensuring that products sold through digital platforms meet safety requirements.
Traceability Requirements: Companies must implement robust traceability systems to track products throughout the supply chain.
Clearer Manufacturer Obligations: Manufacturers must conduct risk assessments, provide clear instructions, and ensure swift product recalls when necessary.
Enhanced Market Surveillance: Authorities have increased powers to monitor products and enforce compliance.
What Should Businesses Pay Attention To?
To comply with the GPSR, companies should:
Review Product Safety Protocols: Ensure that safety assessments are comprehensive and up-to-date.
Strengthen Supply Chain Monitoring: Implement systems to trace products and components from origin to consumer.
Engage with Online Marketplaces: Verify that third-party sellers meet GPSR requirements.
Prepare for Market Surveillance: Maintain proper documentation and be ready for inspections.
Conclusion
The GPSR places greater emphasis on consumer safety and digital commerce. Companies must act proactively to meet these new requirements and avoid penalties.
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